Frequently Asked Questions

Billboard pricing depends on several factors such as:  

• The location of the billboard
• The size of the billboard
• Whether the billboard is a static billboard or a digital billboard
• The traffic count at the board
• Whether the board is lit

Give us a call or use the "Contact Us" form on the home page for current pricing.

You can contract as much or as little time on the billboard as you’d like. On our digital billboards, we do offer pricing tiers that get cheaper the longer you contract for, and there are benefits to contracting at least one year on our static billboards (see “What’s included with my contract?” below).

We get these numbers from the UDOT website, but you don’t have to worry about figuring out how to do that. Just contact us and we'll put you in touch with a sales rep who can give you the traffic count for any of our billboards.

Static Billboards

Unlike most other billboard companies, we offer our customers the vinyl and the hanging of the vinyl for free when they sign a one-year contract.  This represents a savings to the customer of $1,200 or more on the 14’ x 48’ board!  That doesn’t limit you to only changing your ad every year though.  You’re welcome to change it as often as you like for the price of the vinyl and the hanging.  Contact us for current pricing on that.

Digital Billboards

The digital billboards offer a lot of extra benefits, such as:

• You can run multiple ads in your spot at no extra charge. That’s right, as many as you want.
• You can change your ad as often as you like at no extra cost.
• We can even custom program your spot, for example to run certain ads on certain days, at certain times, etc.

The digital billboards have eight spots that rotate, and each spot plays for 8 seconds (the appropriate time to be seen from vehicles at freeway speeds). Your ad will display about 1,350 times every single day.

Don’t have your own graphic designer? No problem. We have vetted graphic designers we recommend that are great to work with. We can put you in contact with them. 

For a static billboard:

• Once we have your art, as long as it meets all file requirements, the vinyl can be ordered within 24 business hours
• We then typically receive a proof within 24 business hours
• After you approve the proof, it typically takes about a week to a week and a half for it to be produced and delivered to us
• Once we receive it, it’s typically hung within a week

For a digital billboard:

• Once we have your art, as long as it meets all file requirements, we’ll have it displayed within 24 hours

This depends on what the goal for your billboard is. A phycologist named Daniel Kahneman came up with an idea called “thinking fast and slow” that can be applied to marketing, with hard-hitting sales messages being “fast” and emotive, but brand-building messages being “slow” and rational. In other words, if you’re goal is to build your brand, you’ll get better results by running an ad aimed more at emotion for 6-12 months. If your goal is more to advertise a product feature or pricing, a shorter term (6 months max) ad aimed more toward logic and reason is recommend.

Either way, it’s important not to run an ad for too long. “Advert fatigue will have a negative impact on your outdoor advertising campaign”. Research has shown that customers seeing your advertisement multiple times throughout a shorter period campaign is very successful, but your business will suffer when customers see the same ad too often for too long. Some experts say you should not run any ad for more than 6 months. People get ‘bored’ of seeing the same message and won’t even notice it anymore. Your billboard will just blend into the urban landscape. Refreshing your ad is the perfect way to reignite interest in your business and brand.

Alternating your ad can also have a positive impact on your campaign. And on our digital boards, we can change your art as often as you like at no extra charge! There are also times when running a new temporary ad is a good idea.

• An opening event
• Seasonal promotions
• Sales events
• Highlighting the final days of a sale
• A new menu
• Offering a new service
• Promoting a new product
• Change in product promotion
• Rebranding

Aside from the situations exampled above though, you should follow the tried-and-true “rule of seven in marketing” (a customer needs at least seven positive touches with your company before they convert) and run your ad for at least a month to help get the multiple touches you need.